Reducing bounces from visitors should be one of the top priority of setting up your website. What are bounces? Bounces are most of the time (they are an exception if this is a single page site aka landing page) undesirable because this shows that you are not demonstrating relevant content to your targeted traffics. The longer a visitor stays, the more likely they would be converted. Therefore, it is essential to reduce bounces unless your page happens to be a one-page website.
Bounce rate is the measurement of a percentage of people who don’t stay on a website long enough to consume the content provided. To ‘bounce’ is to visit a website and leave without exploring the website. This shows that you are not showing relevant contents that attract visitors to stay for longer.
To reduce bounces, you will first need to be able to identify them. First, log in to Google analytic and navigate to the audience tag. Next click on users flow and select All Session and then select Bounced Session. This will provide you with a list of your most visited web pages that have the highest bounce rate. Once we get this list, we shall proceed to improving them in the next step.
There are primary two common causes for bounces. First, you might be targeting the wrong group of visitors. People who are interested about topics on home improvement would most likely not be interested on drawing. Therefore it is important that you focus your marketing effort on the correct interest group. The second cause is what we would be focusing upon is primary due to poor site design.
It is recommended that site design should be clean, display well across any platform, perfect cross browser display and easy to read. For clear navigation, it is important to provide clear navigation point so that visitors can navigate around your site with ease. If you are using a wordpress theme, make sure that the widgets and menu are clearly layout so that it is easy for visitors to move around your site.
Site loading time is essentials and it helps with SEO ranking too. Use W3 Total Cache if you are using wordpress to speed up the loading of your site. Alternatively if you are not using wordpress, setup a free account with Cloudflare to speed up your site loading time through leveraging on their CDN network.
Next, keep and ensure there is no dreaded broken links. Make sure any broken links are replaced with a clear 404 page redirect and inform visitors about missing contents. Be responsible with your contents so that visitors would respect you in return. Also make sure that your post title is relevant to your contents. We have seen cases whereby title and content does not match. And this looks spammy to many visitors. Do not ever make this mistake.
If you are selling products, make sure that there is a clear call to action button. Recommend related articles to engage visitors further. The primary objective is to keep visitors on your site as long as possible and build up the trust. We hope that the above tips would help you with ranking well for SEO. if find that this article helps you, please do not hesitate to share with your friends through our social share button below.