Today we will be sharing the method to increase your inbox rate and improve success for your email marketing. Take note that the below steps are essentials and offer no shortcut if you are serious about email marketing and building your personal email delivery platform.
- Warming up your mailing server IP address
A brand new mailing IP would most likely result in failure to hit the inbox of your recipient. Therefore, it is important that you begin to warm up your IP by sending smaller volume to known subscribers so as to reduce spam reports and increase engagement. ISPs monitor the open rate, click through rate and spam complaint rate to compute your mailing server sender reputation. Therefore, it is essential that you warm up your IP by sending to a known group of people that you know would open your email and click through.Do this for about 2- 3 weeks before you begin sending to your public list. Usually, you would need about 10k emails across different domains to build up the sender reputation. Feel free to contact us should you require more information on this as we provide customized service to warm up your sender IP reputation.
- Make use of a subdomain setupIt is essential to use multiple subdomains for mailing purposes so that you can leverage about different server IPs for different subdomains. This reduces the effect of begin seen as the spamming high volume of emails from a single IP address. Look at autoresponder companies such as Mailchimp, noticed that they are using different subdomains to send out your emails?
- Setup your sender policy frameworkThe primary purpose of a mailer server setup along with reverse DNS. Make sure your technician set this up correctly.
- Monitor your sender IP reputation frequently and delist whenever blacklist occursUse Mxtoolbox to control your sender IP reputation and delist from the blacklist. No server IP in the world would be immune to IP blacklist because there will certainly be people who would complain or forget that they have subscribed to your mailing list.
- Checking feedback loopsFeedback loops help you to understand why recipients complain that your email is spam.
- Stay consistent with a fixed sending scheduleOne cause for lower sender score and IP rejection is random and erratic broadcast activity. If you are not maintaining a regular schedule with your emails, it creates sending spikes. Do your best to stick to the same email posting program.
- Use an opt-in databaseWhenever possible, use an opt-in database as the database would have a higher conversion rate compared to a cold database.
- Remove non-responsive listLike weeds, eliminate non-responsive leads in your database so that it would not clutter. Furthermore, it makes no sense to email to someone who does not bother or complains about receiving your mail.
- Send emails at the right frequencyDo not abuse your database. Time your mailing frequency accurately so that you are not perceived as a spammer. No one likes to receive spam.
- Use branding within your emailUse your name plus your website name as branding so as to build up trust from your recipient. People like to receive an email from someone that they know rather than a random stranger.